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AASHTO UAAG-4

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Communications Guide for State Departments of Transportation
Handbook / Manual / Guide by American Association of State and Highway Transportation Officials, 2017

Description

This guide is intended to help DOT communications divisions to: develop a strategic framework and strategy for internal and external communications, utilize social media to engage customers, tell the story of your DOT’s performance and its accomplishments, improve employee engagement with a first-rate internal communications program, achieve consistent messaging, develop or refresh the DOT “brand,” and better communicate the DOT mission to the public and stakeholders.